Attuned Advisors
Alex Ostberg, MPH
Nike coach under Jerry Schumacher. 7x All-American with a background in Human Biology from Stanford and a Master’s in Public Health from UNC.
Dominic Schlueter
Founder & CEO of The Running Effect. Building one of the leading media platforms in running, with close to 700 interviews across the sport’s top athletes.
Phil Franks
Founder of Nucleus and former Partner, CCO & CPO at Dynamit. Helped scale the company to 125+ people and a $1B+ acquisition.
Erin Blatchford, RN, BSN, IHP
BSN from Belmont University with over a decade of clinical experience in hospital settings. Integrative Health Practitioner bridging clinical care with a more holistic, root-cause approach.
Jamie Lund
Former growth leader at TED and Digitas. Has driven $500M+ in outcomes across startups and Fortune 500 brands.
Alex is a Nike coach working under Jerry Schumacher inside one of the most elite distance running environments in the world. As a 3:58 miler and 7x All-American, he understands firsthand what it takes to perform at the highest level, where the difference between progress and breakdown is measured in small, precise margins.
With a background in Human Biology from Stanford and a Master’s in Public Health from UNC, Alex brings a rare combination of elite performance experience and deep physiological understanding.
At Attuned, Alex helps pressure-test our performance framework inside real-world, high-performance systems, ensuring what we build translates directly to how athletes train, recover, and compete.
Dominic is the Founder & CEO of The Running Effect, one of the leading media platforms in the sport, where he has hosted close to 700 conversations with Olympians, NCAA champions, world record holders, and some of the most influential voices in running.
Through these conversations, Dominic has developed a unique lens into the patterns, decisions, and mindsets that separate great athletes from the rest, building trust and access across every level of the sport.
At Attuned, Dominic helps amplify our mission and connect the brand to the broader running community, ensuring our message reaches the athletes who need it most.
Phil is the Founder of Nucleus and former Partner, Chief Creative Officer, and Chief People Officer at Dynamit, where he helped scale the company into a 125+ person agency that was ultimately acquired for over $1B.
Over the course of his career, Phil has worked at the intersection of brand, product, and leadership, partnering with organizations ranging from early-stage startups to Fortune 500 companies to bring meaningful ideas to life.
At Attuned, Phil helps shape how the brand is built, ensuring every touchpoint reflects the depth, clarity, and intention behind what we’re creating.
Erin is a registered nurse and holds a BSN from Belmont University and brings over a decade of clinical experience in hospital settings, where she worked directly with patients across a wide range of conditions and care environments.
As an Integrative Health Practitioner, she has expanded beyond traditional care models to focus on a more holistic, root-cause approach to health.
At Attuned, Erin leads the practitioner team, overseeing how insights are translated into personalized protocols and ensuring every individual receives care that is both precise and deeply human.
Jamie is the founder of Spend Less Grow More, an AI agency that builds systems to inform and accelerate growth across AEO, SEO, and GEO. He is also a three-time agency owner. He has led growth through his agencies for successful startups including Compass, Loops Beauty, and The Sill. Prior to this, he began his career at TED and later at Digitas.
Across his work, Jamie has helped drive over $500M in outcomes by building effective growth systems.
At Attuned, Jamie serves as a growth architect, ensuring systems are designed for long-term scale, clarity, and resonance in a rapidly evolving landscape.
Send us 5 supplements and we’ll test them with your scan to see if they balance with your body.
Supplements are a wonderful way to support your body as you heal. But, what if some of those supplements aren’t working or are causing your body to work harder? Send in up to 5 supplements with your Ruti Scan and we’ll test to see if they help balance you based on your results.
